Every industry has its own trade shows and exhibitions and a great deal of organisations undertake field marketing i.e. taking their promotions to their target groups, such as in shopping centres, supermarkets, events and so forth. In all of these situations, your branding and messaging needs to stand out from the crowd and to capture the attention, imagination and desire of the individuals you’re there to communicate with.
Most of us have visited an exhibition or two at Birmingham’s N.E.C, London ExCEL, or Kensington Olympia and if we cast our minds back, it was the organisations with succinct and striking displays and messaging that cut through the noise of competing exhibitors and the waves of visitors. As is the case with many ‘first points of contact’ in life, as a brand at an exhibition or in a field-marketing setting, we only have seconds to convey the all-important first impressions; first impressions that need to motivate our targets to stop and to interact with our personnel and merchandising.
Anton Visual has provided design and print for exhibitions ranging from the usual to the unusual. As you might expect, we design and print pop-up stands, banner stands, leaflets, brochures and promotional items. However, our creative design team can also provide ideas for innovative and bespoke design and print. With the ability to print onto literally any hard surface, we’ve helped brands to enhance their exhibition and event visibility including vehicle design and print . Anton Visual offers a complete creative design, production and installation service and can provide you with, not only ideas, but samples throughout your planning and strategy phases.
To find out more about our capabilities, click here to speak to a member of the Anton Visual exhibition and event design team.
