Innovative Point of Sale and Retail Design is an imperative part of successful Visual Merchandising, according to Retail Times. An art-form in it’s own right, Visual Merchandising implements design and display techniques that entice and guide the consumer towards their purchases. From the ‘decompression zone’ i.e. the area where the consumer enters the building and the retailer can enhance the consumer’s mood, preparing them to ready themselves to buy, through to the careful grouping of products, from their shapes, to colours, to themes.
With trends in retail rarely lasting long, Retail Times also suggests the changing of visual merchandising displays every month to retain the perception of innovation.
Providing a complete point of sale and visual merchandising design, print and install service, Anton Visual can assist with all areas of visual merchandising, retail and point of sale design, providing, not only ideas throughout your project timeline, but samples too. Whether you’re a Fit Out specialist, or a Visual Merchandiser, click here to speak to a member of the Anton Visual team now.