Recognised as the most valuable brand in the world, Amazon needs to convey quality, value and aspiration across all touch points with its customers, employees and stakeholders. For its important fulfilment centre in Coventry, Amazon recruited Anton Visual to provide dazzling workspace graphics that embrace the bustling nature of the business and that convey the rich heritage of the site.

Built on the historic site of the UK’s pioneering jet engine factory which produced the renowned Gloucester Meteor, the aircraft’s iconic design is paid homage to through a number of the design elements used.

Having put-forward a number of design options for the centre’s reception area, the final designs comprised wall graphics, wall signs with bespoke, hidden stand-off fixings, and also dramatic floor graphics.

As well continuing the site’s legacy through Gloucester Meteor shapes, Amazon’s brand colours were adhered to consistently, providing a welcoming, ‘on brand’ reception area.

Wall graphics were printed with white ink to orange vinyl and the floor graphics were finished with a long-life, anti-scuff laminate.

The site’s sign is a floating, clear acrylic piece with a white acrylic logo mounted onto the face.

We hope you enjoy the images and if you’d like any further information, or would like ideas to bring your own workspace to life, click here to speak to a member of the Anton Visual team now.